About Intrude Art & Life 366 and the Zendai MoMA

Zendai Museum of Modern Art invites you to Intrude: Art & Life 366 in Shanghai. Intrude: Art & Life 366 is an unprecedented event in the city of Shanghai. Starting January 1, 2008 and ending on December 31, 2008, Zendai MoMA will present a cultural event to the people of Shanghai every single day of the year. This cross-cultural and interdisciplinary project is called Intrude: Art & Life 366 and aims to intervene in people’s daily lives, engage them to take part in art happenings and stimulate the public debate on art. An event of this scale and influence has never taken place in China before.

Curated by the director of the Zendai MoMA, Mr. Shen Qibin, Intrude: Art & Life 366 is a interdisciplinary project that connects culture and daily life in many forms and through different media. With a total of 366 events happening throughout the year, the events will be very diverse and will come from different cultural fields — exhibitions, site-specific installations, performances, concerts, film screenings, debates, etc. In order to present their work differently, artists will explore new concepts and venture out into the public sphere

Intrude: Art & Life 366 will present 366 different cultural events, taking place in public and private venues like parks, gardens, squares, shopping areas, etc. 100 Chinese and 266 international artists will participate, including local and internationally well-known artists and curators like Gu Wenda, Wang Jianwei, Yang Fudong, Xu Zhen, etc. There will also be collaborations with local and foreign institutions like the National Acadamy of Art in Hangzhou, the Centre for Contemporary Art & Politics, College of Fine Arts University of New South Wales in Australia, Institut pour la Ville-en-Mouvement in Paris etc.

Intrude: Art & Life 366 was created as a long-term project, continuing beyond the 366 days of events. All of the events will be methodically archived and will be presented in the future as international touring exhibitions. In addition, Zendai MoMA will regularly publish catalogues with scholarly essays on the projects and related ideas and issues, and magazines to inform people on the progress of the project.

ABOUT Zendai MoMA - Founded in 2005 and located in Pudong New Area in Shanghai, Zendai MoMA exhibits and collects innovative contemporary art from China and around the world. Zendai MoMA’s diverse program covers a broad spectrum of cultural activities, including film screenings, talks and educational events, theatre and music performances, and exhibiting visual and new media arts. The museum facilities include 4 galleries, a classroom, a gift shop/bookshop and a café. Covering 3000m2, and located in one of the fastest-developing areas of Shanghai, Zendai MoMA functions as a bridge between the local and international community, connecting both to the world of arts.

Eye to Eye project Summary

This project was created specifically with the intentions of Intrude 366 in mind and took place on Dec. 18, 2008 in Thumb Plaza in front of the Zendai Museum in Shanghai, China.

“Eye to Eye” is a North American expression that means two individuals (or groups) agree to acknowledge each other’s viewpoints. It is a courageous act to see “Eye to Eye”. It
causes one to open oneself to the possibility of new thinking. It is a step towards standing on common ground and arriving at mutual understanding In this time of cross cultural exchange, it is more important than ever that this concept of seeing “Eye to Eye” be promoted.

For Intrude 366, four American artists using the simplest of means, and drawing on over 2000 years of Eastern and Western art history, will construct a strand
comprised of 734 visual representations of eyes sourced from centuries of evolving culture. (366 on front and 366 on back)
In “Eye to I”, we will use standard 4.25 inch long shipping tags as surfaces. Onto the front and backside of each tag’s surface we will print or paint image of eyes culled from the canons of art history: From anonymous portraits painted in 3rd century c.e. Central Asian cave paintings to the expressive eyes of Picasso’s Les Demoiselles d’Avignon, to the stylized eyes of
Warhol’s celebrities, and to the piercing eyes of Frida Kahlo’s self-portraits, each of the participating artists will select eye imagery, enlarge them to fit the each side of a standard tag and transfer them to the surfaces using traditional and non-traditional painting and printing techniques
such as linoleum block prints and Xerox transfers. Strong visual impact and unity will be produced through the use of the standard surface and by maintaining a restricted palette of
blacks, reds, and golds. Each tag will have one Eastern eye and one Western eye - adding another layer of the original concept of Eye to Eye. The resulting Eye to Eye strand will be held out at chest level with one of the participating artists holding the first tag at one end and a partner artist based in Shanghai holding the first tag at the other end. This will result in approximately meters of these historic images being exhibited. Once the entire strand is on display, pedestrians will be invited to cut a tag from either end.

As this performance takes place the three accompanying artists will be documenting the performance through video and photography and inviting the public to participate, facilitating the cutting away.

Each cut tag that people take away will serve as a talisman towards seeing eye to eye. With each tag that is cut, the two representatives from the East and the West will take one
step closer to each other. When all 366 tags have been cut and given away, the two artists will stand firmly and confidently, physically and emotionally: Eye to Eye.

In Summary, the Eye to Eye project collapses the past with the future. It places us in the present to combine images that may be obscure with images that have saturated contemporary culture. Eye to Eye underscores the commonality between East and West.

Using the simplest of means, Eye to Eye offers profound possibility for forging a rich collaborative cultural vision for the future.


Thursday, November 5, 2009

Anticipating the Himalaya Art Center's opening and Eye to Eye's inclusion into the Permanent Collection

Developed by the Zendai Group, the owner, Mr. Dai Zhi Kang, has placed significant emphasis on making this hotel a living, thriving display of Chinese art. The building itself was designed by Arata Isozaki, designer of the Barcelona Olympic Stadium, and interiors by KCA International, of Burj al Arab fame. “The Himalayas Centre will be an iconic development in Shanghai. The Zendai Art Hotel promises to be unique in its artistic vision and what it has to offer. It is ideally located for business as well as leisure travellers,” said Mark Simmons, Area Managing Director – Asia, Preferred Hotel Group.“What makes this hotel unique is the artistic influence on its’ interiors. From the installation art in the lobby (an impressive piece named “Heaven & Chi” that will illuminate the 260 square meter ceiling from dawn to dusk with a changing skyscape of clouds, sun and moon) to the multi media projection at the reception desk, every aspect of the hotel’s interiors will allow guests to experience the fascinating art of China,” Hotel General Manager Mr. Graham Kiy explains.
Zendai Himalayan Art Center is planed at Pudong district, which is named to be a symbol of the recent economic growth of Shanghai. The frontage of the site is occupied by the International Exposition Center that will be the world biggest messe after its completion, and this art center is also requested to hold events in international scale,in coniunction with this messe facility in the near future.
The floor area of this facility is about 155,000sqm.From outside,it appears to be configured with three wing of buildings;a hotel wing,a museum/multi—purpose hall wing,a design center wing.The Hotel Wing consists of 450 guest rooms in five-star class hotel service.and the Design Center Wing houses commercial establishments, rental offices, and exhibition spaces for modem art.

The inside of the Museum/Multi—purpose Hall Wing is composed with curved surface structures corresponding to the exterior,consisting of a multi-purpose hall with the capacity of 2,000 people for various types of events,a modem art museum,and the enhance lobby space for those programs.From the early stage of this project,it was repeatedly reviewed and discussed how the requirement of the functionalities in varied characteristics (a hotel space,office spaces,a department store,a museum,a multi-purpose hall)are distributed to configure the building,since it was aimed to provide a sequential,unified facility rather than simply layering each functionality as an individual segment.
As a result.three wings are connected at 1 6.2m above the ground to share this single enormous space,and those facilities of the Modern Art Museum,the Multi-purpose Hall,and a large. scale banquet hall are allocated side by side.

There are two types of exhibition rooms provided in the Modern Art Museum.in the form. of a white cube room finside of the Design Center Wing)and a curvilinear room.(inside of the Museum/Multi-purpose Hall Wing)The stage area of the Multi-purpose Hall is partially taken into the Hotel Wing and juxtaposed to the Large Banquet Hall.
Those three varied functionalities are assumed to be used individually,but they can also be utilized as a continuous space if required by an event.This floor is intended as the central area of the art activities of this facility.
The vertical circulations provided inside of the facility from the outside and the ground level to the floor at 1 6.2 m are escalators.It is intended to produce unexpected encounters of the hotel,of-rices,department store visitors to the art activities during the circulation movements to other areas inside of the building.
Upper side of the building places the hotel guest rooms housed in a cubic form. and the office spaces in swastika configuration,enclosed with curtain walls.
The lower side with the Hotel Wing,the Design Center Wing is covered with screens in a marble like material.These screens are derived from Chinese characters as motifs,and designed by decomposing and recomposing the compositional elements of Chinese characters.

The Museum/Multi-purpose Hall Wing directly reflects the curvilinear structure,which is reminiscent of Taihu Rocks produced at a limited area of JiangNan region.
This Zendai Himalayan Art Center rendered as a hvbrid of those various design elements is expected to become a new symbol of Pudong district,projected to be open in 2009.