About Intrude Art & Life 366 and the Zendai MoMA

Zendai Museum of Modern Art invites you to Intrude: Art & Life 366 in Shanghai. Intrude: Art & Life 366 is an unprecedented event in the city of Shanghai. Starting January 1, 2008 and ending on December 31, 2008, Zendai MoMA will present a cultural event to the people of Shanghai every single day of the year. This cross-cultural and interdisciplinary project is called Intrude: Art & Life 366 and aims to intervene in people’s daily lives, engage them to take part in art happenings and stimulate the public debate on art. An event of this scale and influence has never taken place in China before.

Curated by the director of the Zendai MoMA, Mr. Shen Qibin, Intrude: Art & Life 366 is a interdisciplinary project that connects culture and daily life in many forms and through different media. With a total of 366 events happening throughout the year, the events will be very diverse and will come from different cultural fields — exhibitions, site-specific installations, performances, concerts, film screenings, debates, etc. In order to present their work differently, artists will explore new concepts and venture out into the public sphere

Intrude: Art & Life 366 will present 366 different cultural events, taking place in public and private venues like parks, gardens, squares, shopping areas, etc. 100 Chinese and 266 international artists will participate, including local and internationally well-known artists and curators like Gu Wenda, Wang Jianwei, Yang Fudong, Xu Zhen, etc. There will also be collaborations with local and foreign institutions like the National Acadamy of Art in Hangzhou, the Centre for Contemporary Art & Politics, College of Fine Arts University of New South Wales in Australia, Institut pour la Ville-en-Mouvement in Paris etc.

Intrude: Art & Life 366 was created as a long-term project, continuing beyond the 366 days of events. All of the events will be methodically archived and will be presented in the future as international touring exhibitions. In addition, Zendai MoMA will regularly publish catalogues with scholarly essays on the projects and related ideas and issues, and magazines to inform people on the progress of the project.

ABOUT Zendai MoMA - Founded in 2005 and located in Pudong New Area in Shanghai, Zendai MoMA exhibits and collects innovative contemporary art from China and around the world. Zendai MoMA’s diverse program covers a broad spectrum of cultural activities, including film screenings, talks and educational events, theatre and music performances, and exhibiting visual and new media arts. The museum facilities include 4 galleries, a classroom, a gift shop/bookshop and a café. Covering 3000m2, and located in one of the fastest-developing areas of Shanghai, Zendai MoMA functions as a bridge between the local and international community, connecting both to the world of arts.


Eye to Eye project Summary


This project was created specifically with the intentions of Intrude 366 in mind and took place on Dec. 18, 2008 in Thumb Plaza in front of the Zendai Museum in Shanghai, China.

“Eye to Eye” is a North American expression that means two individuals (or groups) agree to acknowledge each other’s viewpoints. It is a courageous act to see “Eye to Eye”. It
causes one to open oneself to the possibility of new thinking. It is a step towards standing on common ground and arriving at mutual understanding In this time of cross cultural exchange, it is more important than ever that this concept of seeing “Eye to Eye” be promoted.

For Intrude 366, four American artists using the simplest of means, and drawing on over 2000 years of Eastern and Western art history, will construct a strand
comprised of 734 visual representations of eyes sourced from centuries of evolving culture. (366 on front and 366 on back)
In “Eye to I”, we will use standard 4.25 inch long shipping tags as surfaces. Onto the front and backside of each tag’s surface we will print or paint image of eyes culled from the canons of art history: From anonymous portraits painted in 3rd century c.e. Central Asian cave paintings to the expressive eyes of Picasso’s Les Demoiselles d’Avignon, to the stylized eyes of
Warhol’s celebrities, and to the piercing eyes of Frida Kahlo’s self-portraits, each of the participating artists will select eye imagery, enlarge them to fit the each side of a standard tag and transfer them to the surfaces using traditional and non-traditional painting and printing techniques
such as linoleum block prints and Xerox transfers. Strong visual impact and unity will be produced through the use of the standard surface and by maintaining a restricted palette of
blacks, reds, and golds. Each tag will have one Eastern eye and one Western eye - adding another layer of the original concept of Eye to Eye. The resulting Eye to Eye strand will be held out at chest level with one of the participating artists holding the first tag at one end and a partner artist based in Shanghai holding the first tag at the other end. This will result in approximately meters of these historic images being exhibited. Once the entire strand is on display, pedestrians will be invited to cut a tag from either end.

As this performance takes place the three accompanying artists will be documenting the performance through video and photography and inviting the public to participate, facilitating the cutting away.

Each cut tag that people take away will serve as a talisman towards seeing eye to eye. With each tag that is cut, the two representatives from the East and the West will take one
step closer to each other. When all 366 tags have been cut and given away, the two artists will stand firmly and confidently, physically and emotionally: Eye to Eye.

In Summary, the Eye to Eye project collapses the past with the future. It places us in the present to combine images that may be obscure with images that have saturated contemporary culture. Eye to Eye underscores the commonality between East and West.

Using the simplest of means, Eye to Eye offers profound possibility for forging a rich collaborative cultural vision for the future.

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Friday, February 27, 2009

John Sheldon Master Guitarist Scores Music for Eye to Eye

John Sheldon is a consummate musician whose creative path has had an amazing trajectory among the then rising stars of the 1960s and 1970s.

John bought his first guitar at around 15 from James Taylor, a close family friend and then suitor of his sister. He was notably inspired by the older JT’s just penned, self-revelatory compositions and distinctive playing style that was soon to rock the world in his debut album. Later in Sheldon's home turf of Cambridge, Massachusetts a soulful, tempestuous Irish minstrel named Van Morrison begins to use John’s basement as rehearsal studio and consequentially writes much of the material for his seminal album, "Astral Weeks" there.

At 17, jamming in the basement with Morrison, a melody and lyric evolved that entered the world as Domino.This eventually led to touring as Van Morrison’s lead guitarist. Immediately after high school graduation he became a session man in L.A. He soon developed a well-deserved reputation as a guitar whiz kid and toured with James Taylor, Danny Kortchmar and Linda Ronstandt. But after a decade of session work he decided to go back to school and hone his innate skills at the New England Conservatory of Music. It was here he was able to fully explore musical composition in many genres and become adept at all of them. On the East and West Coasts he was recognized mainly as a rocker and developed a loyal following. But in his heart of hearts he is a prolific storyteller and really a “painter with sound”. Ironically the early admiration of James Taylor’s songwriting came full circle a few years back when Taylor recorded John’s “September Grass” on the album, October Road and another song ,“Bittersweet”, on his most recent Greatest Hits collection.

Sheldon is a wonderful wordsmith but the instrumental tone poems and cinematic landscapes of sound that he is currently focusing on are deep and rich and transcendent.

We of the Eye to Eye Project were thrilled to have him consent to create a signature piece of instrumental music that reflects the exchange and juxtaposition of East and West that he called “Joined Horizons”. This was played over the fabulous sound system at the Zendai MOMA and charged the air of the outdoor plaza where we unveiled our project.

Recently developing atmospheric music for “Milosevic at the Hague” a play by Milan Dragicevich, John had been exploring folk music of the Balkans and the music it derived from. Some of the influences go back to the Ottoman Empire, where literally the East met the West. Intrigued with our idea of using images from art history to represent different points of view, he shared with me samples from vast sound catalogs he had created on his computer. Myriad passages of musical styles were used as points of departure,creating original music with historical inflections of tone and rhythm. They were carefully selected and artfully interwoven to create an aural conversation between East and West. The infectious beat that resulted had all passersby enthralled after the first clarion call of searing electric guitar. Young and old happily smiled and swayed to the music, instantly eliminating the language barrier and making it easy to give away our painted eyes.

We thank John Sheldon for generously creating and performing this wonderful music that added so much to our initial concept.

We invite all of you to check back for an audio clip that will be installed on this site soon.
To learn more about this exceptional musician and how to obtain his music please visit www.johnsheldon.com .
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